The extraordinary speed of the changes in our society, whether technological, socio-political or cultural, has an immediate effect on business. Companies and large organizations have long assumed that they live in a VUCA environment, i.e. an environment characterized by vulnerability, uncertainty, complexity and ambiguity.
In this context, a company can no longer be conceived as an isolated entity. Optimizing processes and improving efficiency is no longer synonymous with success. Medium- and long-term business sustainability requires a good understanding of the social environment, identifying stakeholders, being able to listen and dialogue, establishing a collaborative dynamic and promoting the generation of shared value. To summarise, sustained success requires a new business model to be developed: the relational company.
Since July 2016, Institut Cerdà has developed consulting projects in Social Innovation to help companies in relation to three specific objectives:
· To become aware of social change. Customers, consumers, prescribers, networks, citizens, governments, etc., have increasingly high expectations about companies. Business as usual no longer works. It is necessary to develop new management systems that ensure the transparency, dialogue, collaboration, integrity and social commitment of organizations. In sum, it is about moving towards a more sustainable and responsible (CSR) competitiveness model.
· To become active agents in the face of the main social challenges, transforming the risks into opportunities, weaving collaborations and building alliances. In line with the United Nations-led Sustainable Development Goals (ODS), which will mark the roadmap for corporate sustainability during the period 2015-2030.
· Promote strategic management of its intangible assets, especially reputation and brand. In a context in which capital, technology and knowledge are available to all, intangibles are the only elements capable of preserving the social license to operate, and building sustained differentiation from competitors.
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In the last decade the term VUCA has been used more and more to define the situations of volatility, uncertainty, complexity, and ambiguity that companies and institutions must face in a society like the current one that sees shifts in paradigms that have remained stable for many years.read more