Moving towards smart tourist destinations

The main habits of the digital tourist

Who doesn’t consult the Internet before taking a trip? Who hasn’t downloaded a mobile application to improve their experience at the destination? Who doesn’t post their photos and impressions of their trip on their Facebook or Instagram profile? The profile of tourists has changed in recent years. Tourists are now more demanding, want personalised service and authentic experiences. They want a differentiated offer, need to be permanently connected, are independent, seek the best value for money, and much more.

If you want to know more, the report “SECTOR DEL TURISMO SMART EN EL MARCO DE La ECONOMÍA METROPOLITANA” by Institut Cerdà, analyses the new paradigm of smart tourism, incorporating the contributions of the so-called Intelligent Tourist Destinations (ITD), which encompass a new concept and model of tourist destination that breaks with the patterns of the past.

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