Representatives of various Japanese companies and organisations, including Osaka Gas Group, Takenaka Corporation, NTT West, Osaka Prefecture University and Obayashi Corporation, chose to visit Institut Cerdà during their visit to Barcelona. The purpose of the visit was to learn about Barcelona’s tourism model and smart cities development as well as the city’s tractor projects and mobility policies. In addition to the Japanese visitors and Institut Cerdà staff, IESE and independent experts in tourism also attended the meeting.
The meeting focused mainly on Barcelona’s experience in tourism and addressed issues such as urban regeneration, economic promotion, environmental challenges and the coexistence of the resident population and visitors.
The main concerns of visitors included aspects such as the possibility of achieving economic recovery as well as urban regeneration.
With regard to tourism and environmental impact, the meeting analysed how citizens can combine their own lifestyle and tourism resources in a planned way (using Melbourne as a case study) and how short-term economic policies can be used for long-term urban regeneration.
The balance between the resident population and the visitors was another of the topics of discussion, exploring whether public space can become a place where residents and visitors interact and how to use these spaces to improve diversity in the city.
Finally, the theme of the fourth industrial revolution was addressed and focused on the question: What is urban planning in the context of the new industrial structure provided by technological innovation? There was also a debate about the paradigm and mechanism of the city in a ten year time horizon.