• Español Español Spanish es
  • Català Català Catalan ca
  • English English English en
  • 0Shopping Cart
Institut Cerdà
  • Twitter
  • LinkedIn
  • The Institute
    • About us
      • The Institut Cerdà is an independent private foundation, with almost forty years of experience, dedicated to advising and accompanying public and private agents and organizations in strategic decision making.
      • Board of trustees
      • Professional team
    • Strategic Vision
      • The purpose of the Foundation is the impulse of permanent innovation and the revitalization of society.
    • They trust us
      • During the institute's more than 30 years of experience, numerous companies and institutions, national and international, have trusted us.
    • Our History
      • Institut Cerdà was founded In 1984 by a group of civil engineers, led by Pere Duran Farell, who also became the Institut’s first president. Ever since, we have been collaborating in the development of companies, organisations, entities and institutions.
    • Fast Moving Consumer Goods Innovation Observatory
    • Crisis management and Resilience service for organisations
    • Observatory 17.17 Promoting a Public-Private Collaboration
    • Crisis Management Support Service (CMSS / SSgC)
    • Observatori sobre la Qualitat de l’Aire al Camp de Tarragona
  • Current News
    • News
      • News related to the work areas of the Institute
    • Press releases
      • You can consult all the press releases that the Institut Cerdà has sent to the media and other entities.
    • Blog
      • The opinion of our experts.
    • Newsletter
      • Subscribe to our newsletter and you will be up to date with everything related to the Institut Cerdà.
  • Publications
  • Join us
  • Where we are
  • Menu Menu
Blog

From social responsibility to a social licence

Javier Martínez,  Asessor in the Social Innovation Area of Institut Cerdà

Although Corporate Social Responsibility (CSR) may seem a new concept for some, it was in fact born in the late 1950s and early 60s in the United States when, in the wake of the Vietnam War and conflicts like apartheid, many citizens began to consider the behaviour of their companies and the consumption of certain products in the face of these realities. Specifically, the first time the concept of the “Social Responsibilities of the Businessmen” was used was in 1953, when economist Howard R. Bowen appealed to corporate social responsibility to produce not only goods or services but also to return part of the benefits to the society.

It has been a long journey and it is very true that today most organisations now appreciate that it is very difficult to survive without a social commitment. It is also true that 66 years after having created the concept, society is no longer the same: it is now more committed and more militant in all those issues that refer to social rights and the preservation of the environment. It is also more intolerant of brands and organizations that do not comply with socially acceptable parameters. In fact, in the year 2000, Naomi Klein, in her book “No logo” already established that, as people get to know companies and their practices, they move further away from them.

It is obvious that that we are living in a time of increasing distance between citizens and organizations or between consumers and brands. Companies have been losing credibility with society, not only for doing things badly (although this is the case for some), but also for not listening and not understanding society well. We have learned to quickly adapt products and services to citizen tastes, but, in many cases, we have not been able to give these products or services the real social impact that people also demand.

Today, it is no longer enough to comply with CSR parameters, in terms of doing some social work and including the results in our annual reports. Neither is it enough to adhere to the now famous Sustainable Development Goals, that are achieving such popularity among organizations, for society to really sees us as socially engaged companies. What customers, users or consumers ask is that we be transparent and real organizations in aspects such as ethics, the involvement with our most direct environments, the preservation of the environment. Above all, they ask that we have, beyond objectives and programs, a true intention of social impact through business action.

For this we must modify many performance guidelines, we must introduce business models adapted to these new requirements, and we must be aware that the responsibility of the company and of any organization goes beyond a pure economic return to shareholders. Responsibility must also consider how to respond to the expectations of many of your stakeholders, who have much more strength and power than before. The great transformation that we must understand and assume in the strategy of companies is that in addition to maximising the economic return on investments, we must be a company that society wants to exist. Without it, the company will end up being irrelevant in its sector. The change is to understand that we must move from the CSR to the social license granted by society itself.

4 de December de 2019
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.icerda.org/wp-content/uploads/2021/10/logo_icerda_header-300x138-1.png 0 0 Institut Cerdà https://www.icerda.org/wp-content/uploads/2021/10/logo_icerda_header-300x138-1.png Institut Cerdà2019-12-04 13:52:352020-06-08 08:41:35From social responsibility to a social licence

Search

Latest news

  • LA PLANIFICACIÓN URBANÍSTICA EN LA GRAN METRÓPOLI DE BARCELONA16 de March de 2022 - 13:02
  • OBSERVATORY OF RISKS FOR COMPANIES IN SPAIN2 de March de 2022 - 9:31
  • NEW RISKS IN A FRAMEWORK OF COMPLEXITY19 de January de 2022 - 14:19
  • Social, Economic, and Environmental contribution of the plant breeding sector23 de November de 2021 - 13:35

Categories

  • Blog (12)
  • COVID-19 (6)
  • News (89)
  • Press releases (3)
  • Uncategorized (1)

Subscribe to our newsletter

*Required field

Invalid [Email] Field.
Field [Name] cannot be empty.
Head [Last Name] may not be empty.
Field [address] may not be empty.
You need to authorize the processing of your data

At any time, you can exercise access rights, rectification, opposition, portability, limitation to the treatment and deletion of the processing data by pressing the “Update Data” and “Unsubscribe” links, by forwarding a written statement indicating the right to the postal address given at the bottom or to the next email address institut.cerda@icerda.org.

Archives

  • March 2022 (2)
  • January 2022 (1)
  • November 2021 (1)
  • October 2021 (4)
  • July 2021 (2)
  • April 2021 (2)
  • March 2021 (1)
  • January 2021 (2)
  • December 2020 (3)
  • October 2020 (2)
  • September 2020 (3)
  • August 2020 (1)
  • July 2020 (3)
  • June 2020 (2)
  • May 2020 (5)
  • March 2020 (7)
  • February 2020 (2)
  • December 2019 (3)
  • October 2019 (4)
  • July 2019 (1)
  • June 2019 (2)
  • March 2019 (2)
  • February 2019 (2)
  • November 2018 (4)
  • October 2018 (4)
  • July 2018 (3)
  • May 2018 (5)
  • March 2018 (3)
  • January 2018 (4)
  • November 2017 (3)
  • October 2017 (5)
  • September 2017 (2)
  • July 2017 (6)
  • June 2017 (1)
  • May 2017 (5)
  • April 2017 (3)
  • March 2017 (1)
  • February 2017 (2)
  • January 2017 (1)

logo twitter icerda  logo linkedin icerda  logo youtube icerda

Privacy Policy

GDPR policy

© Institut Cerdà

Numáncia, 185 · 08034 Barcelona · Tel.: +34-932 802 323
Antonio Bellet 143, of. 511, Providencia, Reg Metropolitana Santiago de Chile · Tel.: +56 94271 1371

Towards the digital society: territorial deployment of 5gTransición digital: modelos de desarrollo  El despliegue del 5G en el territorioInstitut Cerdà presents the first study on employability in Spain
Scroll to top

Este sitio utiliza cookies. Al continuar navegando por el sitio, usted acepta nuestro uso de cookies.

OKLeer más

Configuración de cookies y privacidad



Cómo utilizamos las cookies

Podemos solicitar que se configuren cookies en su dispositivo. Utilizamos cookies para hacernos saber cuándo visita nuestros sitios web, cómo interactúa con nosotros, para enriquecer su experiencia de usuario y para personalizar su relación con nuestro sitio web.

Haga clic en los encabezados de las diferentes categorías para obtener más información. También puedes cambiar algunas de tus preferencias. Tenga en cuenta que el bloqueo de algunos tipos de cookies puede afectar su experiencia en nuestros sitios web y los servicios que podemos ofrecer.

Cookies de sitio web imprecindibles

Estas cookies son estrictamente necesarias para proporcionarle los servicios disponibles a través de nuestro sitio web y para utilizar algunas de sus funciones.

Debido a que estas cookies son estrictamente necesarias para enviar el sitio web, no puede rechazarlas sin afectar el funcionamiento de nuestro sitio. Puede bloquearlos o eliminarlos cambiando la configuración de su navegador y forzando el bloqueo de todas las cookies en este sitio web.

Google Analytics Cookies

Estas cookies recopilan información que se usa en forma agregada para ayudarnos a comprender cómo se utiliza nuestro sitio web o qué tan efectivas son nuestras campañas de marketing, o para ayudarnos a personalizar nuestro sitio web y nuestra aplicación para mejorar su experiencia.

Si no desea que rastreemos su visita a nuestro sitio, puede deshabilitar el rastreo en su navegador aquí:

Otros servicios externos

También utilizamos diferentes servicios externos como Google Webfonts, Google Maps y proveedores de video externos. Dado que estos proveedores pueden recopilar datos personales como su dirección IP, le permitimos bloquearlos aquí. Tenga en cuenta que esto podría reducir considerablemente la funcionalidad y el aspecto de nuestro sitio. Los cambios entrarán en vigor una vez que vuelva a cargar la página.

Configuración de Google Webfont:

Configuración de Google Map:

Vimeo y Youtube incrustan video:

Política de privacidad

Puede leer acerca de nuestras cookies y configuración de privacidad en detalle en nuestra Página de Política de Privacidad.

Aviso Legal – Política de Privacidad
Accept settingsHide notification only