In recent years we have seen how many companies have developed, or at least have reviewed and updated, their Crisis Management Plan. This is done so the company plan can keep up with their organizational changes. More importantly, it also ensures that the plan is an instrument enabling the company to respond to crises effectively, return to normal operations with the least possible impact, thus protecting the image and reputation of the company.
Crisis Management Plans are no longer just tomes on a shelf. Instead they are tools that respond to the need to integrate and coordinate decision-making at the highest level on the many fronts that characterise crises (internal and external communication, technical response and coordination with stakeholders, clients, those affected and other interested parties).
Institut Cerdà, has accompanied many companies in the definition of their crisis management model and the development of their Crisis Management Plan. This is achieved by building on many existing elements and also by formalizing critical issues such as the composition of the Crisis Committee and the functions and responsibilities of its members. In doing this, special emphasis is placed on all phases: from the detection, reporting and evaluation of incidents or events that can trigger a crisis, through crisis management proper, to closure and getting back to normal.