• Español Español Spanish es
  • Català Català Catalan ca
  • English English English en
  • 0Shopping Cart
Institut Cerdà
  • Twitter
  • LinkedIn
  • The Institute
    • About us
      • The Institut Cerdà is an independent private foundation, with almost forty years of experience, dedicated to advising and accompanying public and private agents and organizations in strategic decision making.
      • Board of trustees
      • Professional team
    • Strategic Vision
      • The purpose of the Foundation is the impulse of permanent innovation and the revitalization of society.
    • They trust us
      • During the institute's more than 30 years of experience, numerous companies and institutions, national and international, have trusted us.
    • Our History
      • Institut Cerdà was founded In 1984 by a group of civil engineers, led by Pere Duran Farell, who also became the Institut’s first president. Ever since, we have been collaborating in the development of companies, organisations, entities and institutions.
    • Fast Moving Consumer Goods Innovation Observatory
    • Crisis management and Resilience service for organisations
    • Observatory 17.17 Promoting a Public-Private Collaboration
    • Crisis Management Support Service (CMSS / SSgC)
    • Observatori sobre la Qualitat de l’Aire al Camp de Tarragona
  • Current News
    • News
      • News related to the work areas of the Institute
    • Press releases
      • You can consult all the press releases that the Institut Cerdà has sent to the media and other entities.
    • Blog
      • The opinion of our experts.
    • Newsletter
      • Subscribe to our newsletter and you will be up to date with everything related to the Institut Cerdà.
  • Publications
  • Join us
  • Where we are
  • Menu Menu
News

Crisis communication, towards common standards and criteria

The current complexity in the management of corporate communication translates essentially into three very specific aspects. Firstly, the constant loss of credibility by organizations; secondly, the diminishing role of the media as reference point for intermediation between companies and society and, finally, and most relevantly, the power of society, individually or collectively, as a credible information source, as an opinion leader and as a means of communication. We could also add a fourth aspect, the reduction to zero of the response time in terms of communication.

 

This reality is further aggravated by the fact that the reputation of any organisation, public or private, is placed in a position of permanent weakness. It is precisely this weak point that has motivated the European Union to start initiatives to define a common framework for action, not only in crisis management, where major steps have already been taken, with the appearance of even ISO standards, especially in risk management, namely ISO 9001, ISO 31000 and ISO 27001, which regulate both the necessary protocols, and also the field of communication.

 

In 2014, experts such as Guillem Colom, professor in the area of ​​Political Science and Administration of the Pablo de Olavide University and the Department of International Relations of the Pontifical University of Comillas claimed the need for an “integral approach” in an article published in number 34 of the Unisci Discussion Papers.

 

Today, there are already unified sectoral protocols within the European Union linked to the management of crisis communication. Progress has been made in sharing criteria at the international level and unifying them in all aspects related to (for example) food crises, economic and banking crises, and security crises, whether they be cybernetic or linked to the protection of the Member States. In addition, work in also being done to looking for criteria to establish much broader protocols. One example, is the work being developed by the group of experts created by the European Union earlier this year to combat “fake news and misinformation”.

 

Facing these new common frameworks requires organisations to adopt a pro-active approach. In this way, today it is advisable to deeply analyse what strengths and weaknesses we have as companies or institutions in terms of crisis communication management. Once this first step has been carried out, it allows us to know where we are from a global and transversal view for all the organization. We can then identify what we need to do and where we must go deeper into an identification of each and every one of the risks that we have or that may affect us. This identification will allow progress to be made in developing in protocols to associate which messages and actions we can generate in relation to each risk. This is relevant firstly in a preventative manner, secondly during any incident and also after we have overcome the crisis situation. Furthermore, if we know the risks, we know who we have to involve in them and who are our internal and external audiences. We will also know which channels we should use to communicate effectively, thus making the task of communication in any crisis situation much easier, more agile and more efficient.

 

Whereas it once seemed that all this was distant and nothing to do with “our organization”, companies are now coming to see that not only do they have to get on board with preventive crisis management, but also that very soon, this will be part of European regulations to provide companies, agencies and institutions of greater defensive capacity in the face of a changing world that is ever more complex. Communication and prevention must begin to be seen as the first line of defence of organisations, and also of their reputations.

1 de October de 2018
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.icerda.org/wp-content/uploads/2019/07/noticias_es_182.jpg 148 341 xavier segura https://www.icerda.org/wp-content/uploads/2021/10/logo_icerda_header-300x138-1.png xavier segura2018-10-01 00:00:002019-11-12 13:41:48Crisis communication, towards common standards and criteria

Search

Latest news

  • LA PLANIFICACIÓN URBANÍSTICA EN LA GRAN METRÓPOLI DE BARCELONA16 de March de 2022 - 13:02
  • OBSERVATORY OF RISKS FOR COMPANIES IN SPAIN2 de March de 2022 - 9:31
  • NEW RISKS IN A FRAMEWORK OF COMPLEXITY19 de January de 2022 - 14:19
  • Social, Economic, and Environmental contribution of the plant breeding sector23 de November de 2021 - 13:35

Categories

  • Blog (12)
  • COVID-19 (6)
  • News (89)
  • Press releases (3)
  • Uncategorized (1)

Subscribe to our newsletter

*Required field

Invalid [Email] Field.
Field [Name] cannot be empty.
Head [Last Name] may not be empty.
Field [address] may not be empty.
You need to authorize the processing of your data

At any time, you can exercise access rights, rectification, opposition, portability, limitation to the treatment and deletion of the processing data by pressing the “Update Data” and “Unsubscribe” links, by forwarding a written statement indicating the right to the postal address given at the bottom or to the next email address institut.cerda@icerda.org.

Archives

  • March 2022 (2)
  • January 2022 (1)
  • November 2021 (1)
  • October 2021 (4)
  • July 2021 (2)
  • April 2021 (2)
  • March 2021 (1)
  • January 2021 (2)
  • December 2020 (3)
  • October 2020 (2)
  • September 2020 (3)
  • August 2020 (1)
  • July 2020 (3)
  • June 2020 (2)
  • May 2020 (5)
  • March 2020 (7)
  • February 2020 (2)
  • December 2019 (3)
  • October 2019 (4)
  • July 2019 (1)
  • June 2019 (2)
  • March 2019 (2)
  • February 2019 (2)
  • November 2018 (4)
  • October 2018 (4)
  • July 2018 (3)
  • May 2018 (5)
  • March 2018 (3)
  • January 2018 (4)
  • November 2017 (3)
  • October 2017 (5)
  • September 2017 (2)
  • July 2017 (6)
  • June 2017 (1)
  • May 2017 (5)
  • April 2017 (3)
  • March 2017 (1)
  • February 2017 (2)
  • January 2017 (1)

logo twitter icerda  logo linkedin icerda  logo youtube icerda

Privacy Policy

GDPR policy

© Institut Cerdà

Numáncia, 185 · 08034 Barcelona · Tel.: +34-932 802 323
Antonio Bellet 143, of. 511, Providencia, Reg Metropolitana Santiago de Chile · Tel.: +56 94271 1371

The competitiveness and sustainability indicators of the Catalan logistics ...A unique and innovative experience for raising awareness about the effects of...
Scroll to top

Este sitio utiliza cookies. Al continuar navegando por el sitio, usted acepta nuestro uso de cookies.

OKLeer más

Configuración de cookies y privacidad



Cómo utilizamos las cookies

Podemos solicitar que se configuren cookies en su dispositivo. Utilizamos cookies para hacernos saber cuándo visita nuestros sitios web, cómo interactúa con nosotros, para enriquecer su experiencia de usuario y para personalizar su relación con nuestro sitio web.

Haga clic en los encabezados de las diferentes categorías para obtener más información. También puedes cambiar algunas de tus preferencias. Tenga en cuenta que el bloqueo de algunos tipos de cookies puede afectar su experiencia en nuestros sitios web y los servicios que podemos ofrecer.

Cookies de sitio web imprecindibles

Estas cookies son estrictamente necesarias para proporcionarle los servicios disponibles a través de nuestro sitio web y para utilizar algunas de sus funciones.

Debido a que estas cookies son estrictamente necesarias para enviar el sitio web, no puede rechazarlas sin afectar el funcionamiento de nuestro sitio. Puede bloquearlos o eliminarlos cambiando la configuración de su navegador y forzando el bloqueo de todas las cookies en este sitio web.

Google Analytics Cookies

Estas cookies recopilan información que se usa en forma agregada para ayudarnos a comprender cómo se utiliza nuestro sitio web o qué tan efectivas son nuestras campañas de marketing, o para ayudarnos a personalizar nuestro sitio web y nuestra aplicación para mejorar su experiencia.

Si no desea que rastreemos su visita a nuestro sitio, puede deshabilitar el rastreo en su navegador aquí:

Otros servicios externos

También utilizamos diferentes servicios externos como Google Webfonts, Google Maps y proveedores de video externos. Dado que estos proveedores pueden recopilar datos personales como su dirección IP, le permitimos bloquearlos aquí. Tenga en cuenta que esto podría reducir considerablemente la funcionalidad y el aspecto de nuestro sitio. Los cambios entrarán en vigor una vez que vuelva a cargar la página.

Configuración de Google Webfont:

Configuración de Google Map:

Vimeo y Youtube incrustan video:

Política de privacidad

Puede leer acerca de nuestras cookies y configuración de privacidad en detalle en nuestra Página de Política de Privacidad.

Aviso Legal – Política de Privacidad
Accept settingsHide notification only