The Hope Zone can be visited at Barcelona’s Reial Cercle Artístic until May 2019
Sustainable development (SD) is one of the strategic foundations of Aigües de Barcelona (the Barcelona Water Company). The Hope Zone, a virtual reality experience within the framework of the Sustainable Development Goals (SDG) developed in collaboration with Institut Cerdà, is proof of the company’s commitment to SD. It is unique initiative that, thanks to the innovative immersive extreme technology, allows visitors first-hand experience of the effects of climate change. It aims to be a wake-up call about the urgent need to act to avoid the effects of excess CO2.
During the experience the visitor travels to the future accompanied by Violeta and becomes a direct witness of the Barcelona flood of 2068 or the desertification of the Baells reservoir in 2093, both consequences of melting icecaps due to excess CO2. The realism of the immersive experience is spectacular. Visitors can visualize themselves within the experience; can touch the ice; feel heat, cold or wind; and can move through the different scenarios as if they were the leading role in a science fiction film.
Experts in innovation, climate change and sustainable development have worked hand in hand with the CETAQUA technology centre to ensure that the effects of the impact of climate change on the water, the environment are accurately portrayed. Mediapro Exhibitions has been responsible for the development of content, the script and the design of environments and characters.
Through this sensory experience, Aigües de Barcelona aims, not only to mobilize consciences and encourage citizens to act, but also to send a message of optimism and hope. Although the future may look bleak, if we all act urgently, we can still change things. The key message of the experience is that now is the time to act to avoid the effects of climate change.
For this reason, the experience addresses the visitors directly, inviting them to make a commitment with the environment and to the future of our planet.
Since the experience opened its doors on January 29th 2018, more than 18,000 people have already visited the Reial Cercle Artístic in Barcelona and have experienced for themselves what the world of tomorrow will be like if we do not act in the face of climate change. This visit is an essential appointment for the planet and the future of our children.
What are the trends in crisis management for the coming years?
Companies are going to focus more on culture than on protocols as the means to manage crisis situations. Culture that will be translated in three basic aspects: firstly prevention, the capacity to be prepared in front of any situation, regardless of whether or not it is new or unexpected; secondly, the ability to analyse, and to know how to analyse what has been done in past situations; and thirdly, and very importantly, the ability to relate permanently to all environments.
The urban distribution of goods, food in particular, has to adapt to the social changes that demand new, better and reasonably priced services at a reasonable price. In urban areas these services must also be increasingly sustainable (friendly, peaceful, silent, healthy, environmentally friendly, etc.).
Whenever mobility related improvements are proposed in large cities, there is a debate on how to organise last mile distribution: improving mobility, efficiency, environmental impact and sustainability.