Nestlé’s Nutriplato healthy food programme, Alcampo’s new app or Mercadona’s Co-innovation Centre among the 20 innovations highlighted in the 2019 Observatory, among more than 300 projects analysed.
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Nowadays, companies are more susceptible than ever to suffering a crisis. Accidents, natural catastrophes, reputational trances, social conflicts within the organisation itself .... These are events that can occur regardless of which sector of the economic activity. Independently of their level of vulnerability, a crisis can mean the loss of credit, image and reputation for any company, endangering their survival or compromising their future.
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Mobile connectivity is a daily necessity for a growing number of people and companies. Ubiquitous access to the Internet at ever faster speeds is the main factor that has contributed to generate an explosion in the generation and exchange of mobile data.
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In the last decade the term VUCA has been used more and more to define the situations of volatility, uncertainty, complexity, and ambiguity that companies and institutions must face in a society like the current one that sees shifts in paradigms that have remained stable for many years.
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What are the trends in crisis management for the coming years?
Companies are going to focus more on culture than on protocols as the means to manage crisis situations. Culture that will be translated in three basic aspects: firstly prevention, the capacity to be prepared in front of any situation, regardless of whether or not it is new or unexpected; secondly, the ability to analyse, and to know how to analyse what has been done in past situations; and thirdly, and very importantly, the ability to relate permanently to all environments.
